Companies across the healthcare industry recognize they need to deliver greater value—higher quality of care at a lower cost. To some extent, this pressure comes from changing government policies. But employers, consumers and providers are making similar demands. The result: all sub-sectors of the healthcare industry must take action to address the changing environment.
Medical technology companies need to be both cost effective and innovative, re-balance towards growing profit pools, implement viable leadership strategies for emerging markets, realign go-to-market systems to new types of buyers, and address the needs of a growing range of constituents.
Our Medical Products and Services practice provides a wide range of sales and marketing consulting, outsourcing and technology offerings to medical device and diagnostics companies as well as those specializing in medical supplies, equipment, distribution and healthcare services. Our clients understand the need to build and maintain high-performing sales and marketing organizations in a challenging healthcare environment.
Medical products and services companies must contend with market conditions such as:
- Increased influence of non-clinical decision makers and committees
- Amplified competition and pricing pressures
- Continued evolution in regulatory policies
- Rapid advancement of technology integration
To thrive in today’s complex and challenging healthcare market, improving the efficiency and effectiveness of sales and marketing has become more important than eve.